The use of marketing tactics by the church in fulfilling its social mandate in KwaZulu-Natal
Submitted in fulfillment of the requirements of the degree of Doctor of Philosophy: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2015. === Marketing and communications have become part of church activities in order to get the attention of congregations. It...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10321/1362 |