The effect of anti-establishment branding on teenage consumer behaviour within the action sportswear market
Submitted in fulfilment of the requirements for the Masters Degree in Technology: Fashion Design, Durban University of Technology, 2013. === This study aims to investigate the effect anti-establishment branding has on teenage consumer behaviour within the action sports market, as well as the vario...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10321/918 |