The emotional effects of sizing and fit on purchasing behaviour in women's clothing
Submitted in fulfilment of the requirements for the Degree of Master in Technology: Marketing, Durban University of Technology, 2011. === Satisfying consumers’ needs and wants has always been a primary goal of marketing. These are fulfilled when consumers make the right choices of products to purcha...
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10321/775 |