An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area

Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. === During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty....

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Bibliographic Details
Main Author: Ganachaud, Luci
Other Authors: Mason, Roger Bruce
Format: Others
Language:en
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10321/2887
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spelling ndltd-netd.ac.za-oai-union.ndltd.org-dut-oai-ir.dut.ac.za-10321-28872017-11-25T04:22:28Z An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area Ganachaud, Luci Mason, Roger Bruce Quality control Customer services Manufacturing industries--South Africa--Durban Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty. To achieve this new objective, increased interest has been placed on delivering quality customer service. In parallel, the notion of quality has evolved toward total quality, now considering every aspect in the company. Following this evolution, new quality tools have been developed, such as the ISO 9000 standards. M 2017-11-15T08:18:00Z 2017-11-15T08:18:00Z 2002 Thesis DIT96111 http://hdl.handle.net/10321/2887 en 258 p
collection NDLTD
language en
format Others
sources NDLTD
topic Quality control
Customer services
Manufacturing industries--South Africa--Durban
spellingShingle Quality control
Customer services
Manufacturing industries--South Africa--Durban
Ganachaud, Luci
An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
description Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. === During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty. To achieve this new objective, increased interest has been placed on delivering quality customer service. In parallel, the notion of quality has evolved toward total quality, now considering every aspect in the company. Following this evolution, new quality tools have been developed, such as the ISO 9000 standards. === M
author2 Mason, Roger Bruce
author_facet Mason, Roger Bruce
Ganachaud, Luci
author Ganachaud, Luci
author_sort Ganachaud, Luci
title An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
title_short An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
title_full An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
title_fullStr An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
title_full_unstemmed An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
title_sort exploratory investigation of the relationship between the achievement of iso 9000 quality standards and the level of customer service provided by manufacturing companies in the durban area
publishDate 2017
url http://hdl.handle.net/10321/2887
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