An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. === During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty....
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ndltd-netd.ac.za-oai-union.ndltd.org-dut-oai-ir.dut.ac.za-10321-28872017-11-25T04:22:28Z An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area Ganachaud, Luci Mason, Roger Bruce Quality control Customer services Manufacturing industries--South Africa--Durban Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty. To achieve this new objective, increased interest has been placed on delivering quality customer service. In parallel, the notion of quality has evolved toward total quality, now considering every aspect in the company. Following this evolution, new quality tools have been developed, such as the ISO 9000 standards. M 2017-11-15T08:18:00Z 2017-11-15T08:18:00Z 2002 Thesis DIT96111 http://hdl.handle.net/10321/2887 en 258 p |
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Quality control Customer services Manufacturing industries--South Africa--Durban |
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Quality control Customer services Manufacturing industries--South Africa--Durban Ganachaud, Luci An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area |
description |
Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. === During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty. To achieve this new objective, increased interest has been placed on delivering quality customer service. In parallel, the notion of quality has evolved toward total quality, now considering every aspect in the company. Following this evolution, new quality tools have been developed, such as the ISO 9000 standards. === M |
author2 |
Mason, Roger Bruce |
author_facet |
Mason, Roger Bruce Ganachaud, Luci |
author |
Ganachaud, Luci |
author_sort |
Ganachaud, Luci |
title |
An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area |
title_short |
An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area |
title_full |
An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area |
title_fullStr |
An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area |
title_full_unstemmed |
An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area |
title_sort |
exploratory investigation of the relationship between the achievement of iso 9000 quality standards and the level of customer service provided by manufacturing companies in the durban area |
publishDate |
2017 |
url |
http://hdl.handle.net/10321/2887 |
work_keys_str_mv |
AT ganachaudluci anexploratoryinvestigationoftherelationshipbetweentheachievementofiso9000qualitystandardsandthelevelofcustomerserviceprovidedbymanufacturingcompaniesinthedurbanarea AT ganachaudluci exploratoryinvestigationoftherelationshipbetweentheachievementofiso9000qualitystandardsandthelevelofcustomerserviceprovidedbymanufacturingcompaniesinthedurbanarea |
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