An exploratory investigation of the relationship between the achievement of ISO 9000 quality standards and the level of customer service provided by manufacturing companies in the Durban area
Dissertation submitted in partial compliance with the requirements for the Master's Degree of Technology: Marketing, Technikon Natal, 2002. === During the past 20 years, marketing in industrialized countries has evolved towards Relationship Marketing placing more attention on customer loyalty....
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | http://hdl.handle.net/10321/2887 |