Exploring alternative revenue sources that can be utilised to improve advertising revenue at SABC public broadcasting radio stations

Submitted in fulfillment of the requirements for the degree of Master of Management Sciences: Business Administration, Durban University of Technology, Durban, South Africa, 2017. === This qualitative study explored alternative revenue sources within and outside PBS radio stations that can be utili...

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Bibliographic Details
Main Author: Pillay, Alvin
Other Authors: Allen, Garth James
Format: Others
Language:en
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10321/2598