Usage barriers and effectiveness of social media platforms by small businesses in the Cape Metropole, in South Africa
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2016. === SMMEs have been touted as the major driver of any economy – they create jobs, reduce poverty level and generally improve the livelihood of a society. Even with these lofty advantages, SMMEs encounter numerou...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en |
| Published: |
Cape Peninsula University of Technology
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11838/2537 |