Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store
Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2008. === This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: • To define customer services within a supermarket environ...
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| Language: | en |
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Cape Peninsula University of Technology
2016
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| Online Access: | http://hdl.handle.net/20.500.11838/2097 |