Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store

Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store

Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2008. === This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: • To define customer services within a supermarket environ...

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Bibliographic Details
Main Author: Singh, Randhir
Other Authors: Slabbert, A
Language:en
Published: Cape Peninsula University of Technology 2016
Subjects:
Customer services
Consumer satisfaction
Consumer behavior
Supermarkets > South Africa > Cape Town
Online Access:http://hdl.handle.net/20.500.11838/2097

Internet

http://hdl.handle.net/20.500.11838/2097

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