The influence of the marketing concept on company performance with specific reference to customer services within the travel agency industry in the Western Cape
Thesis (MTech (Marketing))--Peninsula Technikon, 2001 === Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks is that companies should realise that they must provide the market with a variety of products. Businesses should therefore...
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| Language: | en |
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Peninsula Technikon
2012
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| Online Access: | http://hdl.handle.net/20.500.11838/1701 |