Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty

Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Public Relations Management in the Faculty of Informatics and design at the Cape Peninsula University of Technology 2014 === This study examined KAPPAHL and IKEA’s Corporate Social Responsibility activities a...

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Bibliographic Details
Main Author: Behrad, Babak
Language:en
Published: Cape Peninsula University of Technology 2015
Subjects:
Social responsibility of business
Consumer satisfaction
Brand loyalty
Branding (Marketing)
Online Access:http://hdl.handle.net/20.500.11838/1430

Internet

http://hdl.handle.net/20.500.11838/1430

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