Public relations and marketing: a framework for stakeholder management in the Life Healthcare Group of hospitals - Eastern region
Thesis (MTech (Public Relations Management ))--Cape Peninsula University of Technology, 2010 === The aim of this study is to examine the relationship of public relations and marketing and how these two functions can fuse their work without encroaching on each others fields. The strategic corporate...
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| Language: | en |
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Cape Peninsula University of Technology
2012
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| Online Access: | http://hdl.handle.net/20.500.11838/1419 |