Acceptance and impact of social networks marketing using extended technology acceptance model

Acceptance and impact of social networks marketing using extended technology acceptance model

Thesis (MTech (Information Technology)--)Cape Peninsula University of Technology, 2012 === Includes bibliographical references (leaves 127) === In rapid advances in marketing strategies, Social Networks Marketing (SNM) is dramatically becoming an important aspect in promoting businesses. Social netw...

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Bibliographic Details
Main Author: Mulero, Senikat Olumayowa
Language:en
Published: Cape Peninsula University of Technology 2012
Subjects:
Online social networks
Internet marketing
Marketing
Social media
Technology Acceptance Model
Perceived Ease of Use (PEOU)
Perceived Usefulness (PU)
Online Access:http://hdl.handle.net/20.500.11838/1385

Internet

http://hdl.handle.net/20.500.11838/1385

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