The role of design thinking in brand strategy

Thesis submitted in fulfilment of the requirements for the degree Master of Technology: Design in the Faculty of Informatics and Design at the Cape Peninsula University of Technology === The study explores the development of an activist animation brand, The Adventures of Soeperguava. As a lesbian an...

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Bibliographic Details
Main Author: De Beer, Matthys Johannes
Language:en
Published: Cape Peninsula University of Technology 2015
Online Access:http://hdl.handle.net/20.500.11838/1333