Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History
Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus groups with 50 college students were used to study the brand related communic...
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| Format: | Others |
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North Dakota State University
2019
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| Online Access: | https://hdl.handle.net/10365/29910 |