The roles of product type and product newness in consumer value co-creation for luxury brands
The study examines the effect of consumer co-creation in different new product development stages on consumer loyalty, purchase intention and word-of-mouth. It also examines (a) the mediating role of consumer perceived value, (b) the moderating effect of product type (search goods vs. experience goo...
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| Format: | Others |
| Language: | en |
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Digital Commons @ Lingnan University
2017
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| Online Access: | https://commons.ln.edu.hk/mkt_etd/21 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1021&context=mkt_etd |