Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers
Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this a...
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| Format: | Others |
| Language: | en |
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Digital Commons @ Lingnan University
2008
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| Online Access: | https://commons.ln.edu.hk/mkt_etd/7 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1006&context=mkt_etd |