Improving the profitability of direct marketing : a quantile regression approach
Direct marketing is to target consumers who are most likely to respond. A number of target selection methods have been employed to select potential customers. These methods either only consider the customer response probability and ignore the profit issue or assume that the estimates of profit are h...
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| Format: | Others |
| Language: | en |
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Digital Commons @ Lingnan University
2009
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| Online Access: | https://commons.ln.edu.hk/mkt_etd/5 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1004&context=mkt_etd |