Communication strategies used in online complaint communication : effects on customer satisfaction, corporate image and word of mouth communication

Communication strategies used in online complaint communication : effects on customer satisfaction, corporate image and word of mouth communication

Bibliographic Details
Main Author:	Chan, Sze Man Gabrielle
Format:	Others
Language:	English
Published:	HKBU Institutional Repository 2002
Subjects:	Communication Consumer complaints Customer relations Data processing Management Technological innovations
Online Access:	http://repository.hkbu.edu.hk/etd_ra/447 http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1446&context=etd_ra

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