Communication strategies used in online complaint communication : effects on customer satisfaction, corporate image and word of mouth communication

Communication strategies used in online complaint communication : effects on customer satisfaction, corporate image and word of mouth communication

Bibliographic Details
Main Author: Chan, Sze Man Gabrielle
Format: Others
Language:English
Published: HKBU Institutional Repository 2002
Subjects:
Communication
Consumer complaints
Customer relations
Data processing
Management
Technological innovations
Online Access:http://repository.hkbu.edu.hk/etd_ra/447
http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1446&context=etd_ra

Internet

http://repository.hkbu.edu.hk/etd_ra/447
http://repository.hkbu.edu.hk/cgi/viewcontent.cgi?article=1446&context=etd_ra

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