A study of the effects of source attractiveness, credibility, and power of a female communicator on attitude change
This study examined which, if any, of the source characteristics--attractiveness, credibility, or power--had the most persuasive effect for female speakers in influencing changes in attitude. === Subjects (503) enrolled in communication courses at Florida State University listened to a female confed...
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| Format: | Others |
| Language: | English |
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| Online Access: |
http://purl.flvc.org/fsu/lib/digcoll/etd/3088050 |