THE QUESTIONNAIRE EFFECT: ISSUE SALIENCE ENHANCING PROPERTIES OF DATA-GATHERING INSTRUMENTS
To test the hypothesis that the questionnaire is superior to the traditional brochure in enhancing issue salience, and to provide data for further exploratory investigations, a controlled case study was conducted using a field experimental design. Three conditions, questionnaire alone, brochure alon...
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| Format: | Others |
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| Online Access: |
http://purl.flvc.org/fsu/lib/digcoll/etd/3084926 |