Consumer-Based Strategy and Organizational Frontlines: The Role of Socially-Induced Interactions and Atmospherics on Consumer Behavior
In two essays, this dissertation contributes to the emerging fields of consumer-based strategy and organizational frontline research. I examine the influence of social and atmospheric factors on consumer behavior, providing substantive and generalizable managerial insights to enhance organizational...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/2019_Spring_Kelley_fsu_0071E_15159 |