Consumer Motivations and Responses to Rejection
Consumers can experience rejection in a variety of marketing contexts. Rejection may originate from consumer-to-consumer interactions in brand affiliated groups. Business-to-consumer interactions may also result in consumer rejection. Indeed, there are multiple reasons a firm might decide to reject...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/2019_Spring_Bittner_fsu_0071E_15180 |