The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans
Hispanics and Asians account for nearly $3 billion in annual spending in the United States (Pew, 2016), positioning them as groups of interest for marketers. In the study of ethnic populations, scholars have identified two factors that have an impact on the consumer behavior decision making process...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/2018_Su_Kota_fsu_0071E_14663 |