The Creation of Social Retail Spaces Through the Integration of Omni-Channel Retail Practices and Branding

ABSTRACT The brick and mortar environment has for many years been the cornerstone of the process to acquire goods. As a cornerstone of the process to acquire goods, the brick and mortar environment has undergone several evolutions each promising and serving as the pinnacle of what brick and mortar e...

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Bibliographic Details
Other Authors: Smiley, Jeffery Lynn (authoraut)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/FSU_migr_etd-9685