Consumer Acceptance of Online Customization for Apparel
As online markets grow and become increasingly competitive, customization is becoming recognized as an important tool to satisfy and retain e-commerce customers. By adopting customization, the apparel industry may have a greater potential than ever before of being successful in e-commerce. While pre...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-3793 |