An Investigation of the Life Cycle Stage of Private Label Apparel Brands and the Use of Automatic Replenishment Programs
The purpose of this research was to investigate and record the current life cycle stages of the private label apparel brands in department stores utilizing Levitt's (1965) model of the product life cycle theory. In addition, an investigation was conducted of the strategies of possible automatic...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-3407 |