The Determinants of Consumers' Information Search Patterns in Online Marketing Communication
This study investigates consumers' information search patterns in online purchases. By investigating the information search patterns that proceed decision-making, this study provides insights into consumers' choice behaviors. Using Bettman's information processing theory, the effects...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-3198 |