A Framework for Effective Customer and Frontline Employee Involvement in New Service Development

This dissertation consists of three essays which progressively develop and refine a model of effective customer and frontline employee involvement in the new service development process. The first essay builds a conceptual model based on the literature; the second essay develops the model constructs...

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Bibliographic Details
Other Authors: Melton, Horace L (authoraut)
Format: Others
Language:English
English
Published: Florida State University
Subjects:
Online Access:http://purl.flvc.org/fsu/fd/FSU_migr_etd-2491