The Impact of the Gender of Celebrity Athlete Endorser on Consumers of Athletic Shoes
Celebrity endorsement is a popular strategy in advertising. Marketers have spent millions of dollars on contracts with celebrity endorsers. To evaluate the effects of celebrity endorsement, researchers have examined consumers' perceptions toward source credibility and the interaction between co...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-2067 |