Now Playing: Information Processing of Cues Used in Motion Picture Advertising
Motion picture advertisements often include cues referencing previous top-grossing films, such as "From the makers of Cast Away," in efforts to boost viewing intention. However, previous research has suggested that the "makers" of films, such as the directors, writers, and produc...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-1735 |