An Integrated Model of Value Equity in Spectator Sports: Conceptual Framework and Empirical Results
The current research was undertaken to propose a model of the components of customer equity in a spectator team sport setting and to identify and empirically test measures to assess one part of the model, namely: value equity. Value equity refers to the portion of a firm's customer equity deriv...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-1481 |