A Cross-Cultural Study of Consumer Attitudes and Emotional Responses of Apparel Purchase Behavior
From the early presentation by Rosenberg and Hovland (1960), three components- affect, cognition and conation- of attitude are introduced. Moreover, attitude is a result of learning and is strongly influenced by personal experience, family and friends, and marketing strategy. Several studies have pr...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-1256 |