Cross-Selling Performance in Services: An Internal Marketing Perspective
This dissertation tests a comprehensive model of cross-selling performance in the context of services. Specifically, the present study examines three antecedents (in the form of cross-selling role clarity, cross-selling self-efficacy, and motivation to cross-sell) to the specific realm of cross-sell...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0610 |