Diminished Product Inventory: The Effects of Visible Quantity on Choice in Retail Settings
The overall objective of this dissertation is to contribute to the understanding of the impact visible shelf inventory has on consumer decision making in retail settings. Two essays examine the effects of visibly diminished shelf inventory on both consumer perceptions and product choice. Conventiona...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0296 |