Political Branding in Kuwait Investigating Existence and Equity
This study examined the existence and the relevance of political concepts in the Kuwaiti political scene. Many indications suggest the relevance and applicability of commercial marketing concepts and tools in the political context. Yet, by examining the literature, one can find a shortage of academi...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0180 |
| Summary: | This study examined the existence and the relevance of political concepts in the Kuwaiti political scene. Many indications suggest the relevance and applicability of commercial marketing concepts and tools in the political context. Yet, by examining the literature, one can find a shortage of academic work that sheds light on the study of branding concepts in the political context. This study found that brands structural knowledge does exist in the minds of Kuwaiti voters, using a five-aspects brands model and discusses the implications of that for the practice of future research. === A Thesis submitted to the Department of Communication in partial fulfillment of the
requirements for the degree of Master of Science. === Degree Awarded: Summer Semester, 2008. === Date of Defense: April 9, 2008. === Brands, Political Brands, Kuwait === Includes bibliographical references. === Steven McClung, Professor Directing Thesis; Stephen McDowell, Committee Member; Jennifer Jerit, Committee Member. |
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