Political Branding in Kuwait Investigating Existence and Equity
This study examined the existence and the relevance of political concepts in the Kuwaiti political scene. Many indications suggest the relevance and applicability of commercial marketing concepts and tools in the political context. Yet, by examining the literature, one can find a shortage of academi...
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| Format: | Others |
| Language: | English English |
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Florida State University
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| Online Access: | http://purl.flvc.org/fsu/fd/FSU_migr_etd-0180 |