A content analysis of food and nutrition television advertisements

A content analysis of food and nutrition television advertisements

Television (TV) reaches more people than any other medium which makes it an important source of health information. Since TV ads often offer information obliquely, this study investigated implied health messages found in food and nutrition TV ads. The goals were to determine the proportion of food a...

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Bibliographic Details
Main Author: Bender, Lorraine D.
Format: Others
Published: FIU Digital Commons 1988
Subjects:
Advertising
Food
United States
Television advertising
Dietetics and Clinical Nutrition
Online Access:http://digitalcommons.fiu.edu/etd/1499
http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=2702&context=etd

Internet

http://digitalcommons.fiu.edu/etd/1499
http://digitalcommons.fiu.edu/cgi/viewcontent.cgi?article=2702&context=etd

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