Product placement within violent media: investigating the role of emotion on product memory
Despite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research in...
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| Format: | Others |
| Language: | English |
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Florida Atlantic University
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| Online Access: | http://purl.flvc.org/FAU/3358283 |