Real-Time Data Analytics and Optimization for Computational Advertising
Online advertising has built a market of hundreds of billions of dollars and still continues to grow. With well developed techniques in big data storage, data mining and analytics, online advertising is able to reach targeted audiences e ctively. Real- time bidding refers to the buying and sellin...
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| Format: | Others |
| Language: | English |
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Florida Atlantic University
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| Online Access: | http://purl.flvc.org/fau/fd/FA00004940 http://purl.flvc.org/fau/fd/FA00004940 |