Two models of international country segmentation

Two models of international country segmentation

The growth of global competition has established international segmentation as a key issue in developing, positioning and selling products throughout the world (Ter Hofstede, Steenkamp and Wedel 1999). Many international segmentation studies have used macro-level, secondary data to identify country...

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Bibliographic Details
Other Authors: Budeva, Desislava G.
Format: Others
Language:English
Published: Florida Atlantic University
Subjects:
International business enterprises > Management
Entrepreneurship
Sustainable development
Comparative management
Globalization > Economic aspects
Online Access:http://purl.flvc.org/FAU/210364

Internet

http://purl.flvc.org/FAU/210364

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