Enhancing the effectiveness of online video advertising through interactivity
This research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Bra...
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| Format: | Others |
| Language: | English |
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Florida Atlantic University
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| Online Access: | http://purl.flvc.org/fau/fd/FA00004156 http://purl.flvc.org/fau/fd/FA00004156 |