Exploration of repurchase intention after joining a loyalty program.

• Other Authors: Cheng, Yuet Yee.
• Format: Others
• Language: English; Chinese
• Published: 2005
• Subjects: Customer loyalty programs; Consumer behavior
• Online Access: http://library.cuhk.edu.hk/record=b5892647; http://repository.lib.cuhk.edu.hk/en/item/cuhk-325415

Cheng Yuet Yee. === Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. === Includes bibliographical references (leaves 41-44). === Abstracts in English and Chinese. === ABSTRACT (ENGLISH) --- p.i === ABSTRACT (CHINESE) --- p.ii === ACKNOWLEDGEMENT --- p.iii === TABLE OF CONTENTS --- p.iv === LIST OF TABLES --- p.v === INTRODUCTION --- p.1 === LITERATURE REVIEW --- p.3 === Definition of Loyalty Programs --- p.3 === Background of Loyalty Program Research --- p.3 === Structural Elements of Loyalty Programs --- p.5 === Extension of Consumer-Focused Loyalty Program Research --- p.13 === THEORETICAL FRAMWORK --- p.15 === Motivation as a Function of Goal Distance --- p.15 === Goal Mechanism --- p.17 === EXPERIMENT ONE --- p.21 === Overview --- p.21 === Scenarios --- p.21 === Measures --- p.23 === Results --- p.23 === Discussion --- p.24 === EXPERIEMNT TWO --- p.26 === Overview --- p.26 === Results and Discussion --- p.26 === GENERAL DISCUSSION --- p.32 === Summary of Findings --- p.32 === Theoretical Implications --- p.32 === Managerial Implications --- p.36 === Limitations --- p.36 === APPENDIX (Sample Scenarios) --- p.39 === Condition: Early Stage (one stamp) and Unit Value Absent --- p.39 === Condition: Late Stage (eight stamps) and Unit Value Present --- p.40 === REFERENCES --- p.41