Television rating analysis in Hong Kong.

Television rating analysis in Hong Kong.

by Leung Wai Lun Nicholas, Tse Chung Yan. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. === Includes bibliographical references (leaves 47). === ABSTRACTS --- p.1 === Chapter CHAPTER I --- INTRODUCTION --- p.5 === Background --- p.5 === Market Coverage of ACNielsen's ratings me...

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Bibliographic Details
Other Authors: Leung, Wai Lun Nicholas.
Format: Others
Language:English
Published: 2001
Subjects:
Television programs > Rating
Television programs > China > Hong Kong > Rating
Television viewers
Television viewers > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5895858
http://repository.lib.cuhk.edu.hk/en/item/cuhk-323333

Internet

http://library.cuhk.edu.hk/record=b5895858
http://repository.lib.cuhk.edu.hk/en/item/cuhk-323333

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