Effectiveness of internet advertising.

by Lui Sai Lung, Yau Wai Yip. === Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. === Includes bibliographical references (leaves 76-77). === Questionnaire in Chinese. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF TABLES --- p.vi === Chapter === Chapter I --- INTRODUCT...

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Bibliographic Details
Other Authors: Lui, Sai Lung.
Format: Others
Language:English
Published: 2000
Subjects:
Online Access:http://library.cuhk.edu.hk/record=b5890164
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322920