Content analysis: print advertisements in women magazines in Australia and Hong Kong.

Content analysis: print advertisements in women magazines in Australia and Hong Kong.

by Iu Ho Tsz Carmen & Tam Suk Yan Tammy. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. === Includes bibliographical references (leaves 124-132). === abstract --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF TABLES --- p.v === ACKNOWLEDGEMENTS --- p.viii === CHAPTER === Chap...

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Bibliographic Details
Other Authors: Iu, Ho Tsz Carmen.
Format: Others
Language:English
Published: 1999
Subjects:
Advertising > Psychological aspects
Women consumers > Attitudes
Women consumers > China > Hong Kong > Attitudes
Women consumers > Australia > Attitudes
Online Access:http://library.cuhk.edu.hk/record=b5889450
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322475

Internet

http://library.cuhk.edu.hk/record=b5889450
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322475

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