Hong Kong credit card marketing: consumer choice model & marketing program.

Hong Kong credit card marketing: consumer choice model & marketing program.

by Tso Miu Lin Debbie. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. === Includes bibliographical references (leaves 55-61). === Questionnaire also in Chinese. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF ISSUSTRATIONS --- p.vii === LIST OF TABLES --- p.viii ===...

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Bibliographic Details
Other Authors: Tso, Miu Lin Debbie.
Format: Others
Language:English
Published: 1999
Subjects:
Credit cards > Marketing
Credit cards > China > Hong Kong > Marketing
Consumer behavior
Consumer behavior > China > Hong Kong
Consumers' preferences
Consumers' preferences > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5889460
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322438

Internet

http://library.cuhk.edu.hk/record=b5889460
http://repository.lib.cuhk.edu.hk/en/item/cuhk-322438

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