Strategic marketing and management of a marketing consultancy firm in Hong Kong.

Strategic marketing and management of a marketing consultancy firm in Hong Kong.

by Lee Chi-Ho. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. === Includes bibliographical references (leaf 85). === ABSTRACT --- p.i === TABLE OF CONTENTS --- p.ii === "LIST OF FIGURES, TABLES & APPENDIX" --- p.vi === Chapter PART I --- INTRODUCTION === Chapter 1. ---...

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Bibliographic Details
Other Authors: Lee, Chi-Ho.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1997
Subjects:
Consulting firms > Management > Case studies
Consulting firms > China > Hong Kong > Management > Case studies
Strategic planning > Case studies
Strategic planning > China > Hong Kong > Case studies
Marketing
Marketing > China > Hong Kong
Online Access:http://library.cuhk.edu.hk/record=b5889020
http://repository.lib.cuhk.edu.hk/en/item/cuhk-321797

Internet

http://library.cuhk.edu.hk/record=b5889020
http://repository.lib.cuhk.edu.hk/en/item/cuhk-321797

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