A study of the ice cream industry in Hong Kong with special emphasis on the marketing aspects.

Cheuk Yeuk Pik. === Summary in Chinese. === Thesis (M.B.A.)--Chinese University of Hong Kong. === Bibliography: leaf 49.

Bibliographic Details
Other Authors: Cheuk, Yeuk Pik.
Format: Others
Language:English
Published: Chinese University of Hong Kong 1974
Subjects:
Online Access:http://library.cuhk.edu.hk/record=b5886403
http://repository.lib.cuhk.edu.hk/en/item/cuhk-320903